Guest post: So You Need a Book Review…

Honoured and delighted to be asked to do a guest post by fellow blogger Jonathan Kelley at The ‘Lancer:

The Editorial Maverick

I have in the past offered advice to authors seeking book reviews. Until now, the advice came entirely from my own rather haphazard, quirky reviewing experiences. Clients ask me all the time for marketing advice, and since I am a marketing cretin, mine is not much good.

Today, I get some help from someone who likes reading at least as much as I do. Today we have the perspective of an acclaimed reviewer with an impressive body of work: ajoobacats, who seems to read and review about as many books in a year as there are business days. She has a significant audience, and authors seeking to promote their books are very fortunate to land on her reading schedule. In this guest post, she shares what you need to know and do–and not do–if you hope to shift into that promotional passing lane. Without further ado, and with my…

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